{"id":2859,"date":"2017-03-31T16:53:53","date_gmt":"2017-03-31T16:53:53","guid":{"rendered":"http:\/\/urquiabas.com\/?p=2859\/"},"modified":"2017-10-13T10:19:52","modified_gmt":"2017-10-13T10:19:52","slug":"estrategies-digitals-per-a-lexit-del-teu-esdeveniment","status":"publish","type":"post","link":"https:\/\/urquiabas.com\/ca\/estrategies-digitals-per-a-lexit-del-teu-esdeveniment\/","title":{"rendered":"Estrat\u00e8gies digitals perqu\u00e8 el teu esdeveniment sigui tot un \u00e8xit."},"content":{"rendered":"

La import\u00e0ncia d’una bona comunicaci\u00f3.<\/strong><\/span><\/h2>\n

Una de les principals preocupacions de l’organitzaci\u00f3 i promoci\u00f3 d’esdeveniments, \u00e9s que la previsi\u00f3 d’assist\u00e8ncia de persones sigui un \u00e8xit i compleixi amb el previst. Tots volem evitar aquest problema: una escassa convocat\u00f2ria de persones.<\/strong><\/p>\n

\u00c9s per aix\u00f2 que conceptes com a ‘promoci\u00f3’, ‘publicitat’ i ‘comunicaci\u00f3’ s\u00f3n part dels pilars fonamentals per aconseguir un esdeveniment reeixit.<\/p>\n

Afortunadament, avui dia la tecnologia permet difondre informaci\u00f3 i incrementar la demanda de forma efica\u00e7 i minimitzant costos, mitjan\u00e7ant estrat\u00e8gies de m\u00e0rqueting digital.<\/p>\n

Organitzar-se, la clau per a l’\u00e8xit.<\/strong><\/span><\/h2>\n

El primer que hauries de definir, a l’hora de crear aquesta estrat\u00e8gia, \u00e9s el p\u00fablic<\/strong> objectiu<\/strong>; \u00e9s a dir, als qui desitges dirigir-te. Has de definir amb minuciositat la teva\u00a0\u201ctarget\u201d\u00a0<\/strong>perqu\u00e8 solament inverteixis recursos a convidar als qui realment val la pena, i aconseguir els teus objectius de m\u00e0rqueting sense malgastar diners ni temps, per aquest motiu \u00e9s important preguntar-nos:<\/p>\n

S\u00f3n professionals? Gent jove? On viuen? Quins interessos tenen? A qu\u00e8 es dediquen? Quins canals\u00a0de comunicaci\u00f3\u00a0utilitzen? Ja coneixen la teva marca?<\/p>\n

Totes aquestes preguntes t’ajudaran a trobar el perfil exacte<\/strong>\u00a0al que\u00a0despr\u00e9s has de dirigir les teves comunicacions. A m\u00e9s, t’orientaran a l’hora de triar el to, els canals que utilitzar\u00e0s i altres decisions que convertiran en reeixida la teva estrat\u00e8gia.<\/p>\n

Els millors canals digitals per promocionar el teu esdeveniment.<\/strong><\/span><\/h2>\n

Afortunadament, el m\u00f3n\u00a0on-line\u00a0ofereix innombrables alternatives per comunicar una not\u00edcia o un esdeveniment\u00a0com el que\u00a0tens entre mans. Pren nota dels mitjans m\u00e9s importants que haur\u00e0s d’utilitzar per arribar a la teva audi\u00e8ncia i tria els que millor s’adaptin a la teva estrat\u00e8gia.<\/strong><\/p>\n

Xarxes socials.<\/u><\/strong><\/span><\/h2>\n

Els teus perfils socials seran un canal r\u00e0pid i atractiu per comunicar<\/strong> totes les novetats respecte al teu esdeveniment.
\nRecorda que tamb\u00e9 s\u00f3n una molt bona via per generar comprom\u00eds<\/strong>. Pots crear “trivials” que animin als possibles assistents a participar, concursos i sorteigs.
\nA m\u00e9s, una p\u00e0gina en Facebook per al teu esdeveniment pot ser una gran idea. All\u00ed publicar\u00e0s totes les novetats i informaci\u00f3 rellevant.<\/strong><\/p>\n

Despr\u00e9s, durant l’esdeveniment, es comunicar\u00e0 tamb\u00e9 tot el que hi ha darrere d’escena, el dia a dia, com es treballa, qui estan darrere de semblant esdeveniment i tot el que l’audi\u00e8ncia vol con\u00e8ixer.<\/strong><\/p>\n

Email m\u00e0rketing.<\/u><\/strong><\/span><\/h2>\n

El correu electr\u00f2nic \u00e9s el mitj\u00e0 que millor retorn<\/strong> ofereix i et permet arribar directament a la safata d’entrada dels teus subscriptors, de forma segmentada i al moment indicat. Per aix\u00f2 \u00e9s considerat una eina\u00a0infal\u00b7lible\u00a0a l’hora de generar conversions.<\/strong><\/p>\n

Has de programar “comunicacions” automatitzades<\/strong> que constin d’un enviament d’invitaci\u00f3, un\u00a0e-mail\u00a0de benvinguda despr\u00e9s de la inscripci\u00f3, un recordatori un dia abans i un\u00a0e-mail\u00a0d’agra\u00efment despr\u00e9s de l’esdeveniment. Et portar\u00e0 poc temps configurar-ho i despr\u00e9s podr\u00e0s oblidar-te de l’assumpte.<\/p>\n

Blog.<\/u><\/strong><\/span><\/h2>\n

Redacta un post atractiu per publicar en el teu blog, amb tots els detalls de<\/strong> l’esdeveniment<\/strong>. Recorda comunicar tota la informaci\u00f3 rellevant<\/strong>; on es dur\u00e0 a terme, quant costa, quin dia \u00a0\u00e9s, com registrar-se i tots els beneficis de ser part d’aquest gran esdeveniment.
\nDespr\u00e9s, utilitza les xarxes socials per\u00a0viralitzar\u00a0aquest contingut i multiplicar la teva audi\u00e8ncia.<\/strong><\/p>\n

Publicitat pagada<\/u><\/strong><\/span><\/h2>\n

Si comptes amb una mica de pressupost, la publicitat pot ser un gran aliat. Pots crear anuncis per a xarxes socials i tamb\u00e9 per Google\u00a0Adwords<\/strong>. Fins i tot pots provar amb una petita porci\u00f3 del teu pressupost a cada canal i assignar la resta al que millor hagi funcionat.<\/p>\n

Partners.<\/u><\/strong><\/span><\/h2>\n

Els aliats <\/strong>sempre s\u00f3n un recurs molt valu\u00f3s per aconseguir objectius de m\u00e0rqueting.
\nTria les empreses o professionals que millor s’aline\u00efn amb la teva estrat\u00e8gia, que apuntin al mateix perfil, que tinguin uns objectius similars (sense ser compet\u00e8ncia) i ofereix-los una proposta de col\u00b7laboraci\u00f3.<\/p>\n

Influencers.<\/u><\/strong><\/span><\/h2>\n

Els influenciadors\u00a0tamb\u00e9 poden ser un canal valu\u00f3s<\/strong>, per\u00f2 segurament tamb\u00e9 et requereixi\u00a0de cert\u00a0pressupost.
\nEs tracta de l\u00edders d’opini\u00f3 respecte d’una tem\u00e0tica particular i, per aix\u00f2, tenen una enorme credibilitat. La influ\u00e8ncia en els seus seguidors pot ser descomunal, alguna cosa que pot ser de gran ajuda per a tu.
\nDetermina quins s\u00f3n els que tenen millor arribada al\u00a0\u201ctarget\u201d <\/strong>que t’interessa… i a contactar!<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La import\u00e0ncia d’una bona comunicaci\u00f3. Una de les principals preocupacions de l’organitzaci\u00f3 i promoci\u00f3 d’esdeveniments, \u00e9s que la previsi\u00f3 d’assist\u00e8ncia de persones sigui un \u00e8xit i compleixi amb el previst. Tots volem evitar aquest problema: una escassa convocat\u00f2ria de persones. \u00c9s per aix\u00f2 que conceptes com a ‘promoci\u00f3’, ‘publicitat’ i ‘comunicaci\u00f3’ s\u00f3n part dels pilars […]<\/p>\n","protected":false},"author":5,"featured_media":2860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23,31,32,14,6,12],"tags":[],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consells-i-recomanacions","category-espectacles","category-espectaculos-ca","category-informacio-dinteres","category-informacion-de-interes","category-noticies"],"acf":[],"yoast_head":"\nUrquia & Bas -Estrat\u00e8gies digitals per a l'\u00e8xit del teu esdeveniment<\/title>\n<meta name=\"description\" content=\"Tots volem evitar aquest problema: una escassa convocat\u00f2ria de persones a l'hora de convocar un esdeveniment. 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